How to write a press release for your app

What is a Press Release/News Release?

A press release is an official declaration (composed or recorded) that an association issues to the news media and past. Regardless of whether we call it a “press statement,” a “press release,” a “news release,” or a “media release,” we’re continually discussing a similar essential thing.

Most official statements are compact at only a page long. Two pages tops. Eventually, organizations need to give enough data with the goal that news outlets have adequate material for distributing their own particular stories about whatever the organization is reporting in the discharge.

And keeping in mind that it might entice to create an official statement that adorns your organization’s achievements or turns the actualities to influence a story to sound additionally charming to the media, recall: Press release live in the general population space, which implies your clients and planned clients can see them. So as opposed to thinking about a public statement exclusively as a ticket to acquiring news scope, you ought to likewise consider it an important bit of showcasing content.

More than app development companies ,who have their own app marketing experts who makes these press releases, i think it is of more value to individual developers like me who are there hustling with no money.

Below I have attached the press release I used for my music player app La Musique, which you can use for free.

<<Download Press Kit Here>>



In an industry dominated by big players, independent developer makes space for a beautiful Music Player.

La Musique launched in July 2014, has more than 3 million downloads

LUCKNOW, India—In an app category crowded with offerings from major corporations Ankit Srivastava was able to create one of the most popular apps while just being a college student by keeping his design and interface simple and beautiful. 

Srivastava launched La Musique, a music player app that features straightforward controls and a stylish UI with a blurred glass look, in July 2014 and has seen more than 3.5 million downloads since then. When he built the app he was looking for a beautiful music player for his Android smartphone, and his search produced nothing but an idea—he should make one himself.

“While searching for music players, thousands of them came up,” he said. “I noticed many of them had over a million installs, which made me realize that so many people try out music players. I decided to make an app with a simple idea, a huge demand and not just a beautiful and easy to use app, but one of the best in the market.”

That was an ambitious task, given the number of other music player apps and the fact that many of them are created by large companies or well-known developers. Srivastava, on the other hand, was a new app developer and didn’t have an existing following. He was able to build a base of fans by making a player that met his needs and seeing how it might be able to meet the needs of others, as well.

The result was an app that is not only popular and useful, but that some users say is better than the player that comes standard with many phones. The most amazing feature being multi selection of files to delete or play them or to create playlists.

“La Musique is easy to use and does better than Samsung’s stock player,” one user wrote in a review.

More information about La Musique is available on the Google Play app store at



  1. March 30, 2016 - Reply

    Hi, Ankit. I want to know what exactly you used to practiced 16 Hours a day? Can you tell me, Actually I am confused, what to practice.

    • March 31, 2016 - Reply


      I do not understand what you mean by your question

  2. March 31, 2016 - Reply

    Hi, Ankit. As you have mentioned on your website:-:”I was spending more than 16 hours a day, coding. Everyday I used to get up, ditch college, open my laptop lying next to me on bed,and then straight up open Eclipse( the IDE I use to code on).”

    so my question is:- I want to know what exactly you used to practiced 16 Hours a day? Can you tell me, Actually I am confused, what to practice?I hope this time you got my question right.

  3. March 31, 2016 - Reply

    I mean in Eclipse, what programming you did practice for making apps?

    • April 5, 2016 - Reply


      Java is the basic language on which Android SDK is built upon which has its own classes and packages not available in normal Java.

  4. June 9, 2016 - Reply

    La Musique is outstanding app. Thanks for creating it Ankit.

  5. June 26, 2016 - Reply

    La Musique hasn’t worked on my tablet for days now…. very frustrated.

  6. July 20, 2016 - Reply

    Hi Ankit,

    Can you please share the list of websites that published your Press Release.
    I googled but couldn’t find the websites that publishes Android App Press Releases other than Mashable.

  7. August 20, 2016 - Reply

    Good evening. I am your music player program ( La Musique ) liked performing and pay just google play from buying paid Pro versiyonunuda I download to my phone . But MY YOU ASK I WANT – SONG LIST OF WHILE ( WHICH I LIST OF SONGS THROUGH OR TIME LISTEN SONGS I WISH I WRITE from MID ICON search for and wrote songs AGAINST to not BRING . SO SONG SEARCH OPTIONS DOES WORK . A solution Have What should I do about this situation ? Thank you

  8. November 13, 2016 - Reply

    Which courses can I learn quickly to develop new Android app..I want to make money bcs I’m poor man from INDIA ..

    • November 21, 2016 - Reply


      There are many courses on youtube for free which you can learn. I learnt from google searches and I asked answers on

  9. June 16, 2017 - Reply

    Hi ,
    I would like to know how to learn good ui and what kind of skills are needed to produce such an app.

  10. January 18, 2023 - Reply

    Hi Ankit,
    Thanks for the valuable information. I am glad that i reached your post. Hence subscribed to your mail list too.
    I have few games on playstore and i am a new entrant (a very late one). Can you let me know what can i hope from my game and how to make to the charts.
    Link :-

    If you can take out few mins and review i will be more than thankful. Any of your feedback are welcome.